MY story

stop making excuses. Sports and training have always been a major part of my life, but my journey hasn’t been easy. I’ve gone through five surgeries on my left knee, including a bone graft, and had to deal with setbacks that completely changed the way I trained and lived.

At my heaviest, I weighed around 315 pounds.

I knew that if I wanted my life to change, I had to change it myself. No shortcuts. No waiting for the perfect time. No excuses.

Through training, discipline, and changing the way I lived, I lost over 100 pounds. That transformation became about much more than the number on the scale. It showed me what can happen when you decide to keep showing up even on the days you don’t feel motivated.

That mentality is what created William James.

This brand isn't just about workout clothes. It represents the mindset that helped me change my own life: Show up. Do the work. Stop making excuses.

The designs represent strength, discipline, progress, and pushing yourself to become someone better than you were yesterday.

I created William James for people who are working toward something — whether that's changing their body, rebuilding after a setback, chasing a goal, or simply becoming more disciplined in everyday life.

No excuses. No shortcuts. Earn your progress.

WILLIAM JAMES

Built Through Discipline.